Go from “I really need to get a website” to launch-ready in three guided mornings.
The AI Website Blueprint for TherapistsTM is live and hands-on: write your copy, map every page, build your site with AI, and get it ready to publish. Designers quote $5,000 to $10,000. This starts at $47.
Live with Kym Tolson, LCSW · Replays included · No code needed
You leave with:
- Real copy for every page, in your voice
- A full blueprint (PRD) for your site
- A built, working website in Manus
- An SEO + AI-findability setup
- A launch checklist, checked off
From the desk of Kym Tolson, LCSW · somewhere with decent wifi
How long has “get a website” been on your list? Every therapist I know has a version of it: the half-finished Squarespace draft, the 2019 site with the old headshot. The, "I'm just going to use Psych Today for my site, It's easy"
The old options were bad. Pay a designer $5,000 to $10,000 and spend two months in an email chain about fonts, or fight a template every Sunday until you quietly give up. That math changed, and most of our field hasn’t heard yet: many quick platform sites now come together in a weekend for a small amount of AI build credit, often less than one copay. I’ve done it, my members have done it, and during this training you’ll do it with me on the screen next to you.
The catch, and there is one: an AI builder is a very fast, very eager intern. Hand it nothing and it invents filler. “Welcome to our practice, where healing begins,” over a stock photo of a fern. Hand it your real words, your real niche, and a real blueprint, and it builds a site that sounds like your practice.
That blueprint is the whole method: copy first, then blueprint, then build, then launch. In that order, every time. If you can fill out an intake form and copy-paste, you have every skill this requires.
Here’s what this process actually builds
This is a walkthrough of a site I built with AI using the exact copy-first, blueprint-then-build process you’ll follow in the training. The words, the page structure, and the SEO setup all started from one completed blueprint. My own AIforTherapists.com came out of the same process; go poke around it. That’s the standard we’re building to.
Three mornings, start to launch-ready
Each session runs live from 11:00am to 12:30pm Eastern (10:00 Central, 9:00 Mountain, 8:00 Pacific start). Can’t make one? The replay posts to your resource hub after each session.
Sign up for Manus first. Manus is the AI builder we use, and you need an account to follow the process start to finish. It takes about two minutes and the account is free to create. Create your Manus account here, then come build with us.
Day 1 · Tuesday, August 4 · 11:00am–12:30pm ET
Copy & Blueprint
Copy comes first, always, because the AI builder sizes every section around the words you give it. You’ll run the Therapist Website Copywriter to draft every page in your voice, then feed that copy to the Website Blueprint Builder, which interviews you about your practice and hands back a full PRD (your site’s master plan) plus numbered build prompts, ready to paste.
You leave with: your copy + your blueprintDay 2 · Wednesday, August 5 · 11:00am–12:30pm ET
Build Day
You paste Prompt 1 into Manus and watch your site assemble in front of you. We set up a simple admin panel so you can change your rates or add a group offering later without touching code, put every color and font in one stylesheet, and generate calm, on-brand imagery if you don’t have photos. No head-in-hands stock photos. No ferns.
You leave with: a working websiteDay 3 · Thursday, August 6 · 11:00am–12:30pm ET
Get Found & Launch
SEO, AEO, and GEO in plain English: how Google, ChatGPT, and every directory you’re listed in learn what you do, who you help, and where you’re licensed. You’ll build an FAQ page AI assistants can quote, line up your Psychology Today profile with your new site, run the launch checklist, connect your domain, and publish.
You leave with: a live, findable siteBy the end, your site can include:
“Can include” because you pick your pages on Day 1. Group practices usually add a Team page; the process handles both.
The training, the tools, and the SOPs to redo it anytime
The clinical guardrails are baked in
Every piece of this training assumes you hold a license. The review prompt scans your finished site for outcome guarantees, testimonial rules in states that restrict them, and missing crisis language. The build prompts put the 988 line and your license info in your footer, and you make the final call for your practice and your state.
And the copy phase includes a clinical review step: you check every page for anything that overpromises or sounds diagnostic before it goes live. Generic website courses never think about this. We had to.
This is for you if
- You run a solo or group practice and your website is nonexistent, outdated, or quietly embarrassing you
- You can give it 90 minutes a day for three days, plus an afternoon to finish your build
- You want to own your site and edit it yourself, without a developer invoice every time your fee changes
Skip it if
- You want someone to build the site for you while you watch. This is hands-on, and the site you leave with is the one you built
- You already love your website and have a maintenance rhythm that works. That’s rare, and I salute you
Hi, I’m Kym Tolson, LCSW
I run an insurance-based telehealth practice from Airbnbs around the world, host the Run Your Private Practice with AI podcast, wrote Therapist Apocalypse, and spend most of my week teaching therapists how to use AI without losing their clinical judgment. I built my own sites with this exact copy-then-blueprint-then-build process, and it’s the same one my Thera AI Hub and Clinical AI Club members use.
I’m not a developer. That’s the point. If this required a developer, I couldn’t do it from an Airbnb kitchen table.
What members say about learning AI with me:
I was blown away by so many things including how it helped me create blogs, SEO, taking my ideas into a scalable offer and overall just easy to use.
Maren L, LCSW · Thera AI Hub memberTemplate builders that will help with a multitude of documentation and clinical tasks that have been traditionally onerous and time-consuming.
Alison M, MSW, RSW · Thera AI Hub memberI’m so excited that there is finally something I can access on my terms when I’m available. I love that everything is in one place!
Nicole S, LMFT · Thera AI Hub memberPick the door that fits your practice
Thera AI Hub
Best if you want the live training plus an ongoing library of AI tools for the rest of your practice.
Monthly membership. Training access while your membership is active.
- The entire AI Website Blueprint for TherapistsTM training, included
- 37 pre-built AI skills made for therapists: progress notes, treatment plans, newsletters, directory profiles, scalable offers, and more (about 5 new ones added every month)
- Two 90-minute masterminds plus a coworking session every month
- The “First 30 Days” roadmap so you know what to open first
- Cancel anytime
The Training Pass
Best if you only want the website system.
One payment. Ongoing access to the recordings, tools, and resource hub, including updates to it.
- All three live sessions, August 4 to 6
- Replays of every session
- Therapist Website Copywriter + Website Blueprint Builder
- The full Build SOP and sample PRD
- SEO / AEO / GEO Implementation SOP
You’ve probably noticed: one month of the Hub costs $47 and the Training Pass costs $127. That’s on purpose. The training lives inside the Hub because once your website is launch-ready, the next bottleneck is everything else: the notes, the newsletter, the directory profile, the offer you keep meaning to build. The Hub has a tool for each of those, and the training stays available as long as you’re a member. The Training Pass is the one-and-done option: pay once, keep the recordings and tools for the long haul.
Things you’re probably wondering
What if I can’t attend live?
Replays post to your resource hub after each session, and every tool, prompt, and SOP lives there too. Live is more fun (you can ask questions while your site is building), but the replay path works. Plenty of my members build on evenings and weekends.
How much tech skill do I actually need?
If you can copy-paste and fill out a thorough intake form, you’re qualified. The AI does the building. Your job is the part AI can’t do: knowing your people and how your practice actually works.
What does the website itself cost, now and ongoing?
Four numbers to know. Build credits: often $5 to $15 for a simple 5 to 6 page site in Manus, and more with revisions and extras (the site in the walkthrough above cost me $36). Domain: $10 to $20 a year at any registrar. Hosting: Manus hosting is traffic-based and starts free; free tiers on Vercel or Netlify work too. Optional: if you’d rather build in a subscription platform like Lovable or Base44 (around $25/month), the same blueprint prompts work there. Either way, create your free Manus account before the training starts so you can follow the whole process live.
Who owns the site? Am I locked into Manus?
You own all of it: the copy, the design, the domain. Manus hosts it to start, and you can export your site and move it to another host whenever you want. The blueprint and prompts are platform-agnostic too, so if you’d rather build in Lovable, Base44, Claude, or your EHR’s website builder, the same method works.
What if I hate writing about myself?
Most of us do. You can write a treatment plan in your sleep and still stare at a blank About page for a year, because describing yourself feels like bragging with a license number. Day 1 handles it: the Therapist Website Copywriter interviews you, then drafts every page in your voice. You edit instead of write, and editing is a skill you already have.
I already have a website. Is this still worth it?
Arguably more so. You’ll paste your existing copy into Phase 1 as raw material and upgrade it instead of starting blank, and Day 3 alone (getting your site, directories, and Google Business Profile telling the same story) is where most established practices are leaking visibility. Want to stay on Squarespace, Wix, or WordPress? Tell the Blueprint Builder your platform and the prompts adapt to it.
What’s actually different between the $127 training and the Hub?
The training content is identical in both. The $127 gets you the training and its resources, one and done. The Hub includes the same training plus 37 other therapist-specific AI skills (with about 5 new ones added monthly) on a cancel-anytime membership. If the website is your only bottleneck, buy the training. If your whole admin pile needs help, the Hub costs less in month one and covers more.
What happens when something breaks after launch?
You tell the builder what broke and where, and it usually fixes it in the next pass; occasionally you’ll go a round or two. No support ticket, no waiting on a developer, no invoice. Day 3 also gives you a monthly maintenance rhythm that takes about 20 minutes.
Your website, launch-ready, before the middle of August
The training runs August 4 to 6, 11:00am to 12:30pm Eastern each day (10:00 Central, 9:00 Mountain, 8:00 Pacific start). Come build alongside a room full of therapists doing the same slightly scary thing at the same time, ask your questions while your site assembles, and walk away with a launch-ready website. Plenty of people hit publish right on Day 3.
P.S. If you’re stuck between the two doors: the Hub is where I’d start, because the training is in there along with a tool for whatever your next bottleneck turns out to be. Prefer one-and-done? The Training Pass is yours to keep. Either way, the website gets built.
Kym Tolson, LCSW · The Traveling Therapist · Travel More. Scale Smarter with AI.